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About us

Bhushan Ahire

Founder & CEO

Brand Story

Founded in 2020 during the challenging times of the COVID-19 pandemic, Identity Men’s Grooming was born out of personal adversity. Bhushan Ahire, our founder, faced significant personal challenges that inspired him to create a brand dedicated to enhancing men’s self-care experiences. Fueled by a passion for quality and driven by a desire to overcome adversity, Bhushan embarked on a journey to establish a brand that combines luxury with the healing power of nature.

Our Mission

At Identity Men’s Grooming, our mission is to redefine the essence of self-care for men. We are dedicated to crafting premium grooming products that marry the finest natural ingredients with cutting-edge technology, ensuring superior quality and efficacy. Our goal is to empower every man to express his unique identity through a regimen that nurtures both body and spirit.

Our Vision

Our vision at Identity Men’s Grooming is to become the cornerstone of luxury grooming, globally recognized for our commitment to excellence and innovation. We aspire to inspire confidence and authenticity in every man by providing a range of products that not only enhance grooming rituals but also elevate personal well-being. Through continuous innovation and sustainable practices, we aim to set new standards in men’s grooming, harmonizing nature’s purity with the sophistication of luxury.

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